Each Forevermark® diamond comes with a promise, that it is beautiful, rare and responsibly sourced. Proof of this promise lies at the heart of every diamond: a unique inscription, invisible to the naked eye. Less than one percent of the world’s diamonds are eligible to be inscribed as Forevermark®.

Selected for their exceptional qualities, Forevermark® diamonds are sourced from a small number of mines that are committed to high business, social and environmental standards – so you can be proud to give and to wear them forever.

Rare: Less than one percent of the world’s diamonds are eligible to become a Forevermark® diamond. From highly specialized sorters, diamonds are separated into 12,000 categories of rough-grade, and among that amount only a select handful carry the characteristics eligible for Forevermark®.

Beautiful: Forevermark® diamonds are selected for their natural beauty, and then chosen highly-specialized diamantaire’s cut the rough with strict guidelines for what brings out a diamonds natural beauty and sparkle.

Responsibly Sourced: De Beers Forevermark® is at the forefront of sourcing ethically-mined diamonds from countries like Botswana and Namibia, teaming up with the governments providing jobs, education, and community development. Along with the social responsibility improving the lives of the native people, the well-being of the environment surrounding the mines is taken into great consideration and care.

The Forevermark® promise guarantees the highest of standards for social ethics and diamond standards so what is left is reassurance and satisfaction of the natural beauty she will always admire.